Brief Introduction of an upcoming book on reputation management

by Imran Ghaznavi

In today’s hyper connected world, corporate reputation is a defining factor in business success or failure. Reputation Management and Crisis Communication: A Study of the Corporate Sector explores how companies navigate the challenges of digital scrutiny, stakeholder expectations, and crisis response.

Through real world case studies including Apple, Volkswagen, Samsung, Nestlé, Coca-Cola, and Unilever, this book examines the strategies global brands use to build trust, recover from crises, and sustain long-term reputation. It delves into the role of leadership, corporate social responsibility (CSR), and the transformative impact of digital media and artificial intelligence in shaping public perception.

Designed for business leaders, entrepreneurs, PR professionals, brand experts and communication strategists, this book provides actionable insights, proven frameworks, and lessons from major multinational crises. Whether you’re steering a brand through turbulent times or proactively managing corporate reputation, this essential guide equips you with the tools to protect, enhance, and sustain trust in an ever-evolving corporate landscape.