Author
IMRAN GHAZNAVI
Building Trust, Managing Perception,
Leading Conversations
Professional Books, Corporate Trainings, & Mentoring from a Seasoned
Strategic Communication Specialist
Book Launch - April 2025
Reputation Management and
Crisis Communication
In today’s hyper connected world, corporate reputation is a defining factor in business success or failure. Reputation Management and Crisis Communication: A Study of the Corporate Sector explores how companies navigate the challenges of digital scrutiny, stakeholder expectations, and crisis response. Through real world case studies including Apple, Volkswagen, Samsung, Nestlé, Coca-Cola, and Unilever, this book examines the strategies global brands use to build trust, recover from crises, and sustain long-term reputation. It delves into the role of leadership, corporate social responsibility (CSR), and the transformative impact of digital media and artificial intelligence in shaping public perception. Designed for business leaders, entrepreneurs, PR professionals, brand experts and communication strategists, this book provides actionable insights, proven frameworks, and lessons from major multinational crises. Whether you’re steering a brand through turbulent times or proactively managing corporate reputation, this essential guide equips you with the tools to protect, enhance, and sustain trust in an ever-evolving corporate landscape.wa
Launching in April 2025
Reputation Management and
Crises Communication
In today’s hyper connected world, corporate reputation is a defining factor in business success or failure. Reputation Management and Crisis Communication: A Study of the Corporate Sector explores how companies navigate the challenges of digital scrutiny, stakeholder expectations, and crisis response.
Through real world case studies including Apple, Volkswagen, Samsung, Nestlé, Coca-Cola, and Unilever, this book examines the strategies global brands use to build trust, recover from crises, and sustain long-term reputation. It delves into the role of leadership, corporate social responsibility (CSR), and the transformative impact of digital media and artificial intelligence in shaping public perception.
Designed for business leaders, entrepreneurs, PR professionals, brand experts and communication strategists, this book provides actionable insights, proven frameworks, and lessons from major multinational crises. Whether you’re steering a brand through turbulent times or proactively managing corporate reputation, this essential guide equips you with the tools to protect, enhance, and sustain trust in an ever-evolving corporate landscape.
Upcoming Book
Building Trust
Building Trust: The Art and Science of Reputation Management” is an insightful and comprehensive guide that delves into the significance of reputation for organizations and provides a roadmap for effectively managing and safeguarding it. Authored by expert with over three decade of experience in the field, this book offers valuable insights, real-world case studies, and practical strategies for enhancing organizational reputation.
In today’s interconnected world, reputation has become a critical asset for organizations. It plays a vital role in building stakeholder trust and driving business success. Through a series of compelling case studies, including the Tylenol crisis faced by Johnson & Johnson, the Diesel Emissions Scandal involving Volkswagen, and the notorious United Airlines passenger incident, the authors demonstrate the severe consequences of reputation mismanagement and highlight the immense value of reputation preservation.
The book starts by establishing a foundation of understanding around reputation and its impact. It defines reputation as the collective perception and evaluation of an organization’s character, conduct, and capabilities. The author emphasize the role reputation plays in shaping stakeholder trust and its influence on various aspects of an organization’s operations and relationships.
Endorsement
Building Trust, Managing Perception, Leading Conversations
Professional Books & Expertise from a Seasoned Communication
Strategist
Endorsement
Building Trust, Managing Perception, Leading Conversations
Professional Books & Expertise from a Seasoned Communication
Strategist
Dr. Javaid Laghari
HEC Former Chairman
Pre-Order
Rs 6,500 + Delivery Charges
USD $25 + Delivery Charges
About Author
Imran Ghaznavi is a seasoned expert in strategic communication, corporate reputation management, crisis communication, and public relations. With an extensive career spanning media, corporate leadership, and public sector engagements, he has been at the forefront of shaping communication strategies for organizations navigating complex reputational challenges.
As an industry thought leader, Ghaznavi brings deep insights, industry experience, and a global perspective to his work. His expertise in reputation management has positioned him as a trusted advisor to corporate leaders, policymakers, and communication professionals.
His latest book, Reputation Management and Crisis Communication: A Study of the Corporate Sector, offers a comprehensive exploration of corporate reputation strategies, crisis response frameworks, and leadership insights. Featuring case studies of global brands such as Apple, Volkswagen, Samsung, Coca-Cola, and Unilever, the book provides invaluable lessons on building and sustaining trust in an era of digital transformation and stakeholder scrutiny.
Through his work, Imran Ghaznavi empowers businesses to navigate crises, strengthen public trust, and shape resilient reputations in today’s dynamic corporate landscape.
